Barberitos: A Southwestern Cantina & Grille — Adrian Meadows | Art Director & Lettering Artist

We Make It Fresh. You Make it Yours.

Barberitos is quickly becoming a fan favorite as a Southwestern flavor inspired QSR. Not only serving the best burritos but also a unique personality to match.

Creating and maintaining a fresh (ba dum tsss) look to showcase Barberitos delicious options across 50 locations was very enjoyable. From their flavorful food to their fun and welcoming personality, we leaned in to showcasing both whenever possible throughout all touch points — print, digital and social media.

AGENCY

&Donovan

CONTRIBUTION

Design, Art Direction, Copywriting, Package Design, Social Media Planning/Management, Photography

CREATIVE DIRECTION

Mike Weston

COPYWRITING

Keller Foster, Emma Bolan, Grant Looper

In-Store & OOH

From quarterly promos to “National Burrito Day”, our goal was to create new and eye-catching visuals to encourage more customer traffic throughout franchises, without straying too far from the Barberitos brand.

Digital & Social Media

Social media has been a great way to showcase the personality of Barberitos. They don't take themselves too seriously and are eager to connect with their customers on every level.