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It’s Bo Time! 🐔

Bojangles is a Southern staple known for their flavorful chicken, scratch-made biscuits and legendary sweet tea.

They’re one of the best chicken-focused QSR’s in the Southeast and have a die-hard fan base to prove it. With that being said, creating relatable and crave-able work that’s fun and authentic has been nothing short of enjoyable.

 

AGENCY

EP+Co

CONTRIBUTION

Art Direction, Design

CREATIVE DIRECTION

Ellen Page, Will Isom

COPYWRITING

Ryan Brown, Spike McClinton

 
 
 
 

Broadcast — Home For The Holidays

Who needs home cooking when you can have Bojangles for your first meal home?!

Creative DP: Seth Hunt, CW: Ryan Brown

Broadcast — Bojangles Family Meal

With Bojangles leading the competition in sides fixins, we had fun showing the abundance of delicious options, along with the top value for family meals compared to their competitors.

 

Creative DP: Orlando Asson, Seth Hunt, CW: Spike McClinton

 

Brand Design

From establishing new and bold typography treatments for broadcast spots to creating the look of giveaway merch and relating promo, I’ve enjoyed designing across different touch points.

 
GIF footage of a pan of biscuits slowly rotating as text animates over picture. Text reads "Two scratch-made, sizzlin" .
Camera pans from top to show a slow zoom out of a sausage biscuit. "All day" yellow text animates over picture.
GIF footage of one sausage and egg biscuit being placed alongside another. Text animated over picture. Reads "2 for $6 Sausage & Egg Biscuit"
 
 
Custom Pickeball paddles designed for Bojangles "Hot Bo Summer" giveaway.
 
Graphic type treatment of headline "So good even a chicken wants to eat it."