John Deere — Adrian Meadows | Art Director & Lettering Artist

Whether you’re a seasoned lawn pro or complete beginner, this John Deere campaign is rooted in making the most of your land.

With the focus being on the owners and their land, we created a completely hand-drawn typeface based on Deere’s brand font that introduces a new, authentic and hand-crafted element to help tell these stories in any medium — print, video or digital.

AGENCY

EP+Co

CONTRIBUTION

Type Design, Art Direction, Lettering

CREATIVE DIRECTION

Jivan Davé, Taylor Lucas, Mikael Kriisa

ADVERTISING CREATIVE

CW & AD - Jason Lane, Christopher Van der Kleed

This typeface consists of all characters A-Z, 0-9 and the most common punctuation. Multiple alternates were created to further push a unique, hand-painted feel, without having to use the same exact letter multiple times.