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When a fashion powerhouse decides to venture into the wine & spirits category, there’s only one way to celebrate.

I collaborated with Vera Wang to create the logo for their new premium Italian prosecco, “PARTY”. This wine is made for celebrating life's moments, whether big or small, so we knew the logo had to match the energy of the reason it existed.

We worked together to create something bold, energetic and eye-catching, all while being playful enough to encourage the celebration and reflection of life and the wonderful moments it brings.

 

CLIENT

Vera Wang

CONTRIBUTION

Lettering, Logo Design

PHOTOGRAPHY

Tom Medevich, Till Janz, Akuya Stoddard, Vera Wang Social Team

 
 
 
 
 
 
 
 
 

“Made with an attention to detail that gives it a distinct, bold aesthetic and unique voice,
Vera Wang Party is a light, refreshing, and effervescent wine, with a playful yet sophisticated tone.”

 
 
 
 
 
 
 
 
 
 
 
Party Billboard in New York Times Square
Vera Wang holding "Party" Prosecco wine bottle in front of artistic patterned quilt of various portraits of women.
 
 
 
 

You can find Party in a spirits store near you and if you want to learn more about the prosecco, visit verawangparty.com.